Headline Partner:



Car trips and music go together like summer and festivals. That’s why cinch are proud to be the official headline sponsor for Latitude. They think it’s time to get together and put music and entertainment back at the heart of life. cinch have set the sat nav on course for festivals full of faff-free fun and treats. What else would you expect from the people who take the faff out of finding and buying a used car online?




Carlsberg has joined forces with cinch presents Latitude to bring our better tasting beers to the impressive line-up. Our pursuit of better goes beyond the beer, which is why we’ve also partnered with WWF to protect and restore nature here, and around the world. Better beers at the festival today. Better tomorrow for the planet when we get home…



Co-op is returning to Latitude Festival and they couldn’t be more excited to be back at the heart of festival communities in 2021. Come and visit their store where you’ll be able to buy your essential items including food, water, beer, wine and toiletries. Co-op look forward to welcoming you back.



Barclaycard –official payment partner of Latitude Festival.

Your Barclaycard is your pass to the hottest entertainment perks –save 10% on drinks* onsite when you show and pay with your Barclaycard. T&Cs apply.

Find out more: Barclaycard Entertainment.


Pepsi Max

As an official sponsor of some of the greatest UK festivals, Pepsi Max takes a bold approach to bringing people together through music. Pepsi Max are a long-standing partner of Latitude Festival and look forward to creating more musical moments together. Pepsi MAX, MAXIMUM TASTE, no sugar.