Marking Klarna’s first-ever major festival partnership and the beginning of a multi-year collaboration, Klarna will deliver a major on-site activation, bringing its signature bold energy to life through immersive experiences, exclusive perks and giveaways for festival-goers.
The sponsorship reflects Klarna’s broader presence across the experience economy – extending beyond traditional retail into ticketing and travel. With up to 40,000 attendees expected each day across four days, Latitude gives Klarna a powerful opportunity to connect with an experience-driven audience.
Klarna also helps consumers access these moments by offering greater payment flexibility that makes it easier to plan and budget for the experiences they care about most. A recent survey found that when it comes to interest-free Buy Now Pay Later (BNPL) vs. credit cards, 53%* say BNPL gives them more control, 43% say it’s easier to manage and 42% believe it helps them budget.
Festival-goers can already purchase Latitude tickets via Ticketmaster, where Klarna is available at checkout – offering a range of payment options including Pay in Full, Pay in 30 Days, or Pay in 3 interest-free instalments.
Full details of Klarna’s on-site activities will be revealed soon, so stay tuned…
