Hello Latitude Family.
I know you were expecting line up news today and I’m sorry to disappoint you but I need to hold for a short while longer. Sorry.
We are working incredibly hard towards the Prime Ministers roadmap of June 21st when he is promising that we will be able to open. Concerts and festivals are perhaps among the most difficult to open but we are confident that we will be part of that: indeed, the Prime Minister has said we will, along with other mass audience events like football and cricket. Prior to that the DCMS are data monitoring a series of events in different environments under an Events Research Programme to learn and develop any additional mitigations (testing and/or Covid certification, the spread of virus outdoors versus indoor etc) that may be needed.
To that end, they have asked me to produce an outdoor music event for them in Sefton Park in Liverpool in two weeks time on the 2nd May. You may have seen the press about it yesterday or earlier today, and to that extent, I felt it better that I announce the line up when we have the even greater certainty of that event and our learning from it under our belt.
I hope you understand, as the one thing I am certain of is: Latitude will be heavenly and definitely worth waiting for.
Latitude Founder, Melvin Benn