styleguide

Latitude 2019 Brand Styleguide

MASTER LOGO LatitudE YEARLY

Please use the logo artwork files supplied and never attempt to recreate the logo.

Download Master Logo Print / Download Master Logo Web

Latitude Logo Dated
Latitude Logo Donts

Latitude Logo YEARLY

Please use the logo artwork files supplied and never attempt to recreate the logo.

Download Yearly Logo Print / Download Yearly Logo Web

Latitude Logo 2019 Yearly

Latitude Colour Palette

PRIMARY

Please use this as the predominant colour palette when creating core Latitude assets.

SECONDARY

These colours can be used alongside the primary colour palette for artwork where the brand guidelines can be less rigid, for example digital assets for social media posts. They can be used as main background colours and in large areas of designs.

TERTIARY

These colours should be used alongside the primary and secondary colour palette, and only ever used as accent colours. Do not use them as main background colours or in large areas of designs.

Latitude 2019 Colour Guide

Latitude 2019 Typography

TITLES

For titles or footer copy in artwork please use Avenir Black in capitals. Please set the tracking to 200.

SUBTITLES

For titles or footer copy in artwork please use Avenir Medium in capitals. Please set the tracking to 200.

LINE UP

For artist names within line ups please use Avenir Next Condensed Demibold in capitals. Please set the tracking to 50. BODY COPY For body copy, please use Avenir Next Condensed Medium.

ALTERNATE FONT

For a text heavy image where a more fun lighthearted font is needed, please use City Streetwear.

COLOUR

From the brand colour palette, please only use the dark green, white or orange shades for text depending on the colour the text is sitting on.

Latitude 2019 Fonts