Klarna

Klarna

Klarna is proud to be the headline partner of Latitude Festival, joining forces with one of the UK’s most iconic summer events. With Klarna’s smarter ways to pay, the dream of a perfect festival experience is always within reach. So get ready for smart tips and playful perks all weekend long!

TK Maxx

TK Maxx

Everyone knows, there’s no deal like a TK Maxx deal. Our big brands at small prices mean that our customers always get something amazing for less.
But this summer we’re going even bigger, with festival tickets up for grabs through Treasure, our rewards programme with a difference.
Sign up to Treasure today to be the first to find out how you can get your hands on tickets to events up and down the country. All. Summer. Long. Because there’s no summer like a TK Maxx summer.

Three

Three

Three is proud to be the Official Connectivity Partner at some of the most iconic festivals across the UK including Latitude Festival. Three is making life sweeter for music fans with pre-sales, prize draws and exclusive perks via Three+, their rewards app. Each year, Three+ members get access to a limited number of pre-sale tickets to the festival 48 hours before general sale. Download Three+ today to enjoy a world of incredible rewards at home and at the festival, and keep your eyes peeled for upcoming ticket competitions. There’s more to life with Three+. For more information, download Three+ here or discover more about Three at iconic UK festivals here.

 

Coop

Co-op

Co-op is thrilled to return to Latitude Festival for the sixth consecutive year! Visit their on-site store for all your festival needs, from water and beers to snacks and great music. Remember, Co-op members enjoy the best prices, exclusive festival ticket access, and the perks don’t stop when you leave the fields. Download the Co-op App and become a Member today!

Pepsimax

Pepsi Max

As an official & long running partner of Latitude Festival, Pepsi Max is turning up the volume on enjoyment! Join us this summer to celebrate your passion for music in the best way possible.  We are here to craft unexpected and unrivalled moments of enjoyment for those who are Thirsty For More from life!  PepsiMax: Maximum Taste, no sugar. https://www.pepsi.co.uk/

 

 

Captain Morgan

Captain Morgan

Captain Morgan – the number 1 rum in GB – will be bringing the ultimate vibes to Latitude Festival! Pull up to our Yard Party; its gonna be lit! We’re serving up delicious Captain Morgan drinks (including alcohol-free ones), squad friendly games, and free sips of our Captain x Pepsi MAX pre-mixed drink (over 18s only). Come party with us – see you there!

Johnnie Walker

Johnnie Walker

This summer, Johnnie Walker is turning up the volume at Latitude Festival, bringing music fans even closer to what they love most, the music. We’re hitting the road with Sounds of Summer, a bold new activation designed to elevate the festival experience. At the heart of it is the launch of our brand-new Johnnie & Lemonade can, a deliciously crisp, refreshing whisky drink crafted with festivals in mind. Perfect for sipping on the go as you make your way to catch your favourite headliner. And because great music deserves great moments, we’re introducing The Golden Hour, Johnnie Walker’s take on happy hour. Swing by for a drink on the house and a chance to win exciting prizes, all before the main act takes the stage. See you in the crowd!

Casamigos

Casamigos

Tequila-filled nights with friends is how Casamigos was born. Launched in 2013, these small batch, ultra-premium tequilas are made from the finest hand-selected 100% Blue Weber agaves grown in the rich red clay soil and cool climate of Mexico’s Jalisco Highlands. Enjoy Casamigos this summer at the Casamigos House of Friends. Immerse yourself in our vibrant space, designed for socialising with friends, capturing memories in our photobooth, and soaking in the festival scenes from our viewing platform. Indulge in a delicious selection of tequila cocktails including the Casamigos Paloma, Casamigos Tommy’s Margarita and more, all made with our Casamigos Blanco Tequila which is rested for 2 months to achieve a crisp clean taste with subtle hints of citrus, vanilla and sweet agave for a smooth finish. Join us for a Casamigos Margarita at the Casamigos House of Friends this summer!

Pimm's

Pimm’s

Pimm’s is synonymous with British summer, and what better way to celebrate than enjoying a delicious Pimm’s and Lemonade whilst listening to some incredible artists. Come and find the Pimm’s bus and enjoy a taste of British summer!

Big Green Coach

Big Green Coach

Big Green Coach returns as Latitude’s official travel partner!

Travel greener, safer and cheaper with Big Green Coach, the UK’s largest and most sustainable events travel company.

Big Green Coach provides hassle-free and sustainable coach returns directly to the festival gates from multiple UK pick up points.

Find out more, view the timetable and secure your seat in advance with the Big Green Payment Plan HERE.

popchips

popchips

popchips are delighted to continue its partnership with Latitude Festival as the Exclusive Potato Chips Partner of Latitude 2025! Bursting with tasty flavours and a satisfying crunch, popchips are less than 100 calories making them the perfect snack to fuel your festival cravings. The popchips crew will be at Latitude to make your Everyday Pop! Simply find us at the festival to grab your free packet of popchips and experience unexpected surprises!!

Come for the popchips, stay for the pop! Don’t forget to follow us on social media for more unexpected surprises – @popchipsuk

boots logo

Boots

With 176 years of experience, Boots has your summer sorted. From beauty touch-ups to blister plasters, sunscreen protection to hay fever relief, the hottest new brands on social to hydration sachets, we’re your go-to destination for all your festival and summer essentials, So, whether you’re dancing to your favourite tunes or soaking up the sun, Boots is with you every step of the way – come and find us on site for all your festival health & beauty needs!

tia maria logo

Tia Maria

This summer, Tia Maria is bringing bold flavour and unforgettable vibes to  Latitude Festival with our unique One of a Kind experience. We’re celebrating the perfect blend of music and mixology—because every great moment deserves an equally great cocktail. At the heart of it all is our signature Espresso Martini: rich, smooth, and expertly crafted with cold brew Arabica coffee and the exotic warmth of Madagascan vanilla. It’s indulgent, powerful, and perfectly balanced—just like the music we love.

Tia Maria has always had a deep connection to music, and this year, we’re turning up the volume. Join us as we toast to individuality, creativity, and the unforgettable moments that make festivals so special.

Whether you’re discovering new artists or dancing under the stars, make it a One of a Kind experience with Tia Maria Espresso Martini in hand.

Follow us on Instagram @tiamariadrink and check out TiaMaria.com

Virgin Radio UK

Virgin Radio UK

Great Fun, Great Guests, Great Music. Listen on DAB, online, smart speaker, or search ‘Virgin Radio UK’ in your app store.

NOTION

NOTION

NOTION is a dynamic media group at the forefront of popular culture, dedicated to telling innovative stories and forging powerful brand partnerships across print, digital, video, and experiential formats. Based in London and Los Angeles, but powered by a global network of contributors, we celebrate the voices shaping music, creativity, and culture — championing inclusivity, collaboration, and an eclectic mix of tastes.

The Independent

The Independent

“Latitude really is a special festival – it’s a truly unique event and a personal favourite of mine. We’re delighted to be a part of it this year, kicking off the Latitude magic with brilliant preview conversations in the run up to the festival and joining the action at the beautiful Henham Park.”

– Chloe Hubbard, UK Editor for The Independent