Klarna
Klarna is proud to be the headline partner of Latitude Festival, joining forces with one of the UK’s most iconic summer events. With Klarna’s smarter ways to pay, the dream of a perfect festival experience is always within reach. So get ready for smart tips and playful perks all weekend long!
TK Maxx
Everyone knows, there’s no deal like a TK Maxx deal. Our big brands at small prices mean that our customers always get something amazing for less.
But this summer we’re going even bigger, with festival tickets up for grabs through Treasure, our rewards programme with a difference.
Sign up to Treasure today to be the first to find out how you can get your hands on tickets to events up and down the country. All. Summer. Long. Because there’s no summer like a TK Maxx summer.
Co-op
Co-op is thrilled to return to Latitude Festival for the sixth consecutive year! Visit their on-site store for all your festival needs, from water and beers to snacks and great music. Remember, Co-op members enjoy the best prices, exclusive festival ticket access, and the perks don’t stop when you leave the fields. Download the Co-op App and become a Member today!
Pepsi Max
As an official & long running partner of Latitude Festival, Pepsi Max is turning up the volume on enjoyment! Join us this summer to celebrate your passion for music in the best way possible. We are here to craft unexpected and unrivalled moments of enjoyment for those who are Thirsty For More from life! PepsiMax: Maximum Taste, no sugar. https://www.pepsi.co.uk/
Smirnoff Vodka
Smirnoff is excited to celebrate unforgettable music moments at Latitude The World’s No.1 vodka will be taking over stages, sampling drinks, and bringing the best music experiences across the whole weekend. We can’t wait to celebrate with you all!
Captain Morgan
Captain Morgan – the number 1 rum in GB – will be bringing the ultimate vibes to Latitude Festival! Pull up to our Yard Party; its gonna be lit! We’re serving up delicious Captain Morgan drinks (including alcohol-free ones), squad friendly games, and free sips of our Captain x Pepsi MAX pre-mixed drink (over 18s only). Come party with us – see you there!
Johnnie Walker
This summer, Johnnie Walker is turning up the volume at Latitude Festival, bringing music fans even closer to what they love most, the music. We’re hitting the road with Sounds of Summer, a bold new activation designed to elevate the festival experience. At the heart of it is the launch of our brand-new Johnnie & Lemonade can, a deliciously crisp, refreshing whisky drink crafted with festivals in mind. Perfect for sipping on the go as you make your way to catch your favourite headliner. And because great music deserves great moments, we’re introducing The Golden Hour, Johnnie Walker’s take on happy hour. Swing by for a drink on the house and a chance to win exciting prizes, all before the main act takes the stage. See you in the crowd!
Casamigos
Tequila-filled nights with friends is how Casamigos was born. Launched in 2013, these small batch, ultra-premium tequilas are made from the finest hand-selected 100% Blue Weber agaves grown in the rich red clay soil and cool climate of Mexico’s Jalisco Highlands. Enjoy Casamigos this summer at the Casamigos House of Friends. Immerse yourself in our vibrant space, designed for socialising with friends, capturing memories in our photobooth, and soaking in the festival scenes from our viewing platform. Indulge in a delicious selection of tequila cocktails including the Casamigos Paloma, Casamigos Tommy’s Margarita and more, all made with our Casamigos Blanco Tequila which is rested for 2 months to achieve a crisp clean taste with subtle hints of citrus, vanilla and sweet agave for a smooth finish. Join us for a Casamigos Margarita at the Casamigos House of Friends this summer!
Pimm’s
Pimm’s is synonymous with British summer, and what better way to celebrate than enjoying a delicious Pimm’s and Lemonade whilst listening to some incredible artists. Come and find the Pimm’s bus and enjoy a taste of British summer!
Big Green Coach
Big Green Coach returns as Latitude’s official travel partner!
Travel greener, safer and cheaper with Big Green Coach, the UK’s largest and most sustainable events travel company.
Big Green Coach provides hassle-free and sustainable coach returns directly to the festival gates from multiple UK pick up points.
Find out more, view the timetable and secure your seat in advance with the Big Green Coach payment plan details .
Virgin Radio UK
Great Fun, Great Guests, Great Music. Listen on DAB, online, smart speaker, or search ‘Virgin Radio UK’ in your app store.
NOTION
NOTION is a dynamic media group at the forefront of popular culture, dedicated to telling innovative stories and forging powerful brand partnerships across print, digital, video, and experiential formats. Based in London and Los Angeles, but powered by a global network of contributors, we celebrate the voices shaping music, creativity, and culture — championing inclusivity, collaboration, and an eclectic mix of tastes.
The Independent
“Latitude really is a special festival – it’s a truly unique event and a personal favourite of mine. We’re delighted to be a part of it this year, kicking off the Latitude magic with brilliant preview conversations in the run up to the festival and joining the action at the beautiful Henham Park.”
– Chloe Hubbard, UK Editor for The Independent
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