We know you won’t want to miss headliners like George Ezra, Snow Patrol, and Lana Del Rey, so we’ve built the Pepsi Max Tower – a three storey black box with an open air viewing platform. By going through the Pepsi MAX Tower activation, you will be able to win a chance to take stairs and bag the best view. It’s Maximum Access, No Crowds.
Glowing with red and blue LED’s, it’s going to be unmissable on all three days of Latitude between July 19 – 21st so drop in, take part in the activities and take a chance to win access to the viewing platform at the top when it matters most.
Inside, you and your friends can create your own album cover by stepping into our special effects Light Photobooth. The neon’s on and the camera’s ready to capture the chemistry between your band members – all you need is a pose that could go platinum. Enhance your chosen shot with overlays on our interactive touchscreen before sharing it directly on social.
Then it’s time to hit the recording studio. Play the Pepsi MAX CRAVE rap and start performing in one of our booths. Don’t worry about the vocals, the only recording we’ll really make is a gif, sharable on social. The Pepsi Max talent scouts will be watching your performance on screens around the venue at all times though – so go ALL IN.
Now take it up a level, visiting the Backstage Bar upstairs. Here you’ll find Pepsi Max Mixologists creating killer mocktails. Once you’ve been served by our superstars of the bar, hang out for a while and check out the crowds below. If you were daring downstairs, now’s the time you might get a tap on the shoulder letting you know you’ve won.
Only 30 people can access the roof at any time, so don’t leave it late. Get down to the Pepsi Max UK Tower and have a Latitude to remember. For the love of it.