The Beta Band frontman Steve Mason has revealed he spent 12 years writing his memoir, Failure is Always an Option, while worrying much of that time that it read “like a primary school essay”.
Ahead of the band’s appearance at Latitude this summer, Mason also rejected the “cult genius” tag that has followed him throughout his career, saying it was never something he set out to achieve.
The memoir recounts a series of stories from the band’s rise, including a prank involving a fake visit from Michael Jackson to Rockfield Studios. Mason also reveals the group once turned down a $1m car advert deal.
Watch his full interview with Shaun Keavney for The Independent below.
Arguably one of the most acclaimed and loved bands of the time, by both fans and their musical peers alike, The Beta Band’s unique musical and aesthetic approach to everything they do sets them far apart from their musical contemporaries – we cannot wait to welcome them to our Second Stage this July.
Trust us when we say you won’t want to miss this one; final tickets to Klarna presents Latitude are on sale at the link below.
