Why not travel first class by bike with Tour de Latitude?
Congratulations to all our Tour De Latitude cyclists! Once again they have raised an incredible amount for charity and arrived on site to raptuous aplause...
A huge thank you to our fantastic partners, Marks & Spencer, who provided scrummy food and drink along the way and treated our riders to a champagne reception on arrival.
Over £7,000 has already been raised for Great Ormond Street Hospital Children’s Charity, with donations still coming in. If you would like to give to this fantastic cause, you can donate here now.
If you missed the Tour De Latitude for 2013 read all about it here now...
Latitude and M&S are excited to present the most adventurous way of travelling to the festival this year.
This initiative was started by Latitude and M&S in 2012 to encourage festival goers to reduce their carbon footprint by cycling their way to Latitude festival, whilst raising vital funds for the Great Ormond Street Hospital Children’s Charity, helping them in their life-saving work supporting seriously ill children and their families from across the UK
The aptly named Tour de Latitude will take place on the first day of the festival Thursday 18th July, giving festival goers the chance to get from one of the three start points along the route, on a tour of country villages from London to the Latitude site.
The furthest starting point is London, a beautiful 125 miles from Latitude with an estimated journey time of 8-12 hours, a challenging ride. The second starting point is half the London distance, leaving from Colchester, 55 miles from the festival with an estimated journey time of 3-5 hours, while the final starting point is Ipswich, 35 miles from Henham Park estimated at 2-4 hours.
All three routes are very scenic, with small hills, so all levels and abilities are invited to take part in Tour de Latitude. Cyclists’ baggage will be transported separately. The route will be sign posted, with bicycle mechanics, cycle guides, emergency response, and rest stops every 20 miles with free refreshments courtesy of M&S.
Upon arrival at the festival, cyclists will have their bikes securely stored and will be greeted by a welcome team and treated to plenty of food and drinks courtesy of M&S to ensure participants are fully refreshed for the festival weekend.
Your bags are waiting for collection and as a thank-you for doing your bit you’ll receive a Guest upgrade to your ticket to enjoy access to the Guest campsite and facilities to make the weekend even more special! What’s more, you’ll also receive a free bus ticket back to your start point whilst we load up your bike and securely return it to your start point for collection!
And all this is completely for free! All we ask you to do is to raise at least £150 for Great Ormond Street Hospital Children’s Charity.
To register your interest in taking part click here…
Melvin Benn, Managing Director of Festival Republic, said: “The Tour de Latitude is indeed the most enjoyable way to get to the Latitude festival site. It was such a joy to see almost 200 people cycling for charity and reducing their carbon footprint on its first edition in 2012, and I hope that with the help of M&S this exciting bike ride will be a success again in 2013 and will hugely benefit the Great Ormond Street Hospital Children’s Charity”
Steve Sharp, Executive Director of Marketing at M&S, said: “After a great first year supporting the Tour de Latitude we’re looking forward to seeing even more festival goers get on a bike and take part in what is undoubtedly the most enjoyable way to travel to Latitude, doing their bit for both the environment and the Great Ormond Street Hospital Children’s Charity.”